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If I was in charge of Apple Car I would have just bought a model of VW or something, stripped the interior and put in an Apple finish. VW already does that a ton so it’s very easy to do.

Then they could focus on their specialty, the experience. It should be the most enjoyable car you’ve ever used. You don’t need bullshit like self-driving, just fix all the rough areas other manufacturers have.

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Cars aren’t that hard to make. Just look at Chinese EV brands growing like weed. But unless Apple had something entirely different to offer - hard to imagine it would be anything other than full autonomous driving - why bother going into a market where margins are thin and moats are nil?

As much as I used to want an Apple Car or Apple TV (Set), Cars and TV are similar in that they are a low margin product and they dont share any of their current operation and supply chain.

And if low margin wasn't an issue the first thing I wish them to bring back would be AirPort Extreme.

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