This was the single most impactful thing I learned in my early career. I was building out monitoring systems for an in-house service we hosted on site. My boss wanted to buy some small utility to keep tabs on some minor aspect of our environment. I was a bit offended -- I could have written that myself and here he was paying someone else to do it!
He asked: "How long would it take you to write and test this?" Me: "Probably a week. Maybe a bit less, maybe a bit more if I run into something tricky." Him: "Okay. This tool will cost us $500 to buy. What's your hourly pay rate for 40 hours?"
With this I achieved enlightenment. I've never again built something at work that I could buy cheaper.