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I'm confused. What is the Android or app configuration necessary to enable this tracking? "Web and app activity", the only setting mentioned in the article, doesn't ring a bell. Is it all assuming the creation and use of a Google account?

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Yes, however most people have google accounts. For example, with an android, it is impossible to download an app from the Play Store without a google account (assuming you aren't using a mirror, and other stipulations), so that alone encapsulats half of Americans, and google has several other products unrelated to android you could be using.

The people in developed countries who this doesn't affect could be negligible.

Thanks for explaining. Happy (for once) to hear that I'm negligible.

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