They're just making stuff up at this point.
> The new look, which includes a different shade of red, aims to recognize J&J’s shift into a “pure play health care company,"
> The new look, which includes a different shade of red, aims to recognize J&J’s shift into a “pure play health care company,"
"We decided to make our color a slightly darker red than standard maroon, but only by 1 point of hue, because we know that subconsciously the person will finally associate our brand with the world ending dread that we are hoping to convey"
I literally think its just a bunch of people trying to stay relevant and answer the question of "why do you even get paid 10 million a year?"
At that point why not just call it like Kevin and Steve or something, it'll be unrecognizable and move publicly away from the vile reputation that J&J has had.
In any case, I will keep ignoring this nonsense. Maybe one day they will rebrand to writing out J&J in a language that doesn't exist to show that they are so future thinking, we can't even fathom what the brand is!