It’s incredible to me that MBAs are still able to pitch “what if we made the product deceptively smaller but charged the same price?”, and don’t get thrown out a window. As if that’s a novel sustainable long-term strategy in CPG.
https://www.cdiscount.com/au-quotidien/alimentaire/nestle-cr...
** than a box with 20%less no change in package size required. This was on a thing of Oldspice antiperspirants.
I think "all that matters" needs qualifying to "all that matters to some people".