Basic economics say that given a certain price, you get a certain demand. And if the price rises, then demand goes down. Consumers don't blindly pay more for things when their prices go up.

Businesses fail as profits decrease, one cause of which could be higher cost of inputs. It may lead to those businesses cutting costs elsewhere, or passing it onto the consumer. To shame companies as they find ways to maintain profits when they're the first to be affected by increased cost to inputs is economically illiterate and leads to misguided focus on what the cause of inflation affecting all levels before a consumer gets their smaller chips or soda.