Prospects want to talk to him, specifically, because his name is on the business and previous customers refer to him by name. He can bring other people into the sales cycle but can't completely delegate it.
He's got to sign off on the quote for the work (rehabbing an old kitchen, for example). The business depends on these quotes being profitable, so he needs to be extremely confident in the quote, and the work crosses several domains within the crew. Recently he's been training a back office employee, who's seen years of work and how much it costs, on how to do this well.
And he's ultimately the one who has to inspect the finished work and ensure it's up to the company standards. Typical manager responsibility there. If someone on his crew does a crappy job, he's the one getting a phone call and has to rearrange the schedule to address rework.
Anyone with interest and aptitude for these tasks is long term aiming to start their own contractirs.
I don't think there's a contextualess answer, but broadly you either find a direct replacement that you mentor (or maybe you're lucky and they're already GTG) or you diminish your role and have multiple other roles within your org (or outside, i.e. outsource) take up what used to be your responsibilities until your role is obsoleted.
In your case he just needs to hire "coordinators" that coordinate the work and quotation and have some P&L bonus.
In construction, former architects are great for this type of role
In software development for example your teams become much larger because you made the wrong decisions by not understanding the scope and requirements, selecting the wrong stack and tools and hiring the wrong people.
So now you need more management all the way from HR to procurement, engineering, support and legal to brute force your way into delivering.
And all these salaries and benefits need to be paid which means now there's less money to hire and retain qualified engineers and to invest in improving your products and services.
Once an organization falls in this cycle is very hard if not impossible to change, it becomes part of the culture.
You mean sales and marketing? Because there isn't anything about management on the article.
But the point of the article still stands even if you do things perfectly, it's the agency business model that is the limiting factor here, I think.