Way too much writing, it needs to be simpler. You have around 10 seconds to catch the interest and anything from there is a bonus...i couldnt instantly get it, took me around 30-45 seconds to really know whats going on and even then i didnt know what to do next.
Changes i would suggest:
- Remove as much text a you can
- Give me instructions. i.e. Step 1 blah blah, Step 2 blah blah blah...i need to know what i need to do to make it work for me