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I'm a big fan of their "Seek" app and have used it a bunch. It has a similar "game" loop like Pokemon Go, but without any mtx, plus you learn a lot about your local ecosystems.

If you have kids I highly recommend pulling out the app during a nature walk.

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In case others have the same question I did...

Microtransactions, sometimes abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments within a game. Microtransactions are often used in free-to-play games to provide a revenue source for the developers.

I do the same thing with the iNatutalist app. I joke with my wife that I'm filling out my Pokedex. Currently at 164 species.

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