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Buried lede: AppLovin tried to buy Unity last year: https://www.wsj.com/articles/applovin-proposes-combination-w... LevelPlay is Unity's rebrand of IronSource's mobile game monetization platform. IronSource bought/merged with Unity about the same time, a move criticized by some: https://www.thegamer.com/unity-criticised-for-merging-with-k...

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Unity may have damaged themself enough with this that AppLovin might get another chance to buy. Unity’s stock price has dropped 8% since this was announced.

Another fun fact, the Unity CEO and several board members sold some of their stocks a few weeks ago. [1]

[1] https://kotaku.com/unity-developer-fee-installs-john-ricciti...

That article misrepresents what happened with the stock

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