Outside of the fact that a platform will always selfishly want to prioritize its own content and keep users on its platform, I feel there is a growing sentiment from web users as well that most content-based websites are just _bad_, and platforms are adapting to this behavior.

Over the past few years, how many times have you:

- Searched Google for something like "Best Coffee Maker" / "STORE coupon codes" / "Best cocktail recipie" and the article was just an SEO'd affiliate link blogspam?

- Searched Twitter for something innocuous only for the top links to be some sort of crypto or OnlyFans garbage?

- Clicked into a website just for 1-3 visual modals to popup to "Disable your Adblock" / "Sign up for our mailing list" / "Login to view the rest of the post" (And we thought popups were dead once popup blockers became a thing)

This article is even an example -- I scroll down just to be interrupted by a call to action modal requesting my email and making me find the "continue reading" button just to read the content.

Platforms provide content consistency -- once users understand the platform, they can know how to consume content on it.

It's perhaps the death of the open web, but I kind of get it.