Yet gaming is winning, it surpassed film and music combined over the last few years.
I've been thinking about this a lot the last few days because it doesn't make a ton of sense. They're charging the people who make the least money the highest fees (past a relatively low revenue threshold). Normally you'd do the opposite because the biggest customers have the most to lose and cost the most in maintenance resources.
And the other way to make money is to innovate and create products that create more value for your customers, but they're giving them away for free with the new model. That's tacitly admitting they suck (or suck at selling them).
The explanation I can think of is that they're hemorrhaging money and the C suite is going to lose their jobs if they don't have cash flow ASAP