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Comment by imiric | Hacker News Reader

Not sure what you mean by "serious", but this is well known in design circles. Maybe this[1] will convince you?

Typography is visual design after all, and is not any different from other design elements we see all around us. It's obvious that it has an impact in how we perceive and experience brands, and the source of any text we read.

[1]: https://www.monotype.com/company/news/monotype-study-shows-t...

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Thank you. Also found additional discussion in https://designmodo.com/font-psychology. I'm still skeptical that there is anything intrinsic about the meanings specific fonts convey outside of being used in previous contexts (e.g. conveys "fashionable" because it's overused in fashion industry, per one example). That said, I'm more open to the idea of font psychology now.

That study was funded by Monotype, a company with an incentive to find the result they found. Is it any more credible than other corporate funded research?

That study is interesting to understand the psychological effects of typography. It's not needed to prove that typography _has_ a psychological effect, which we've known for decades.

A sibling comment pointed out font psychology, which you might want to look into. Most of this is rooted in visual design, which is an inexact science, so you probably won't find the type of studies you want to see, for the same reason you won't find studies about other art forms.

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