> Cult of the Lamb developer Massive Monster, which has produced one of the biggest roguelike hits in recent memory, writes: "The demo we made for Steam Next Fest had over a million downloads - which would have put us over the install threshold before our game even launched

I paid $25 USD for this game based on videos alone, no demo was available on Steam prior to doing so. I'm guessing that Next Fest demo was a limited time thing?

Is that 20c for Unity from my $25 install really going to break them?

And according to Unity...

> Will installs of a demo, or a game in open access or beta, count toward the Unity Runtime Fee?

> If a user can access a full game (e.g. via an in-game upgrade or purchase), then installs count toward the fee. If a user can't access the full game (e.g. only one level is offered) then that demo would be considered a separate package and not count toward the fee. Early access games are not considered demos. In addition, we don’t intend to capture or count installs for QA testing.

I've not encountered a demo on Steam you can purchase the full game within.