That's a spectacularly vague assertion. Let me give you a more pointed one: there is no such thing as the media industry. In [textual] publishing alone there are at least a dozen different highly specialized industries that, aside from a common technology base (the printing press) are radically different in structure and operation. And that's within any one language/nation; if you look at, say, mass-audience consumer movies, is it reasonable to stretch and assertion that "the movies are dying" to cover both Hollywood and Bollywood, much less crowdsourced low budget SF epics from Finland and state-subsidized art films from France?

(I'll agree that the MPAA and RIAA are parasitic and preside over a business model that doesn't appear to be long-term viable without lobbying for government support -- but that's not the same thing at all, and I really wish pundits like Mattheij would be a bit more circumspect in their predictions.)