Here's a picture of my Stripe account from last month: https://cloud.scottscheper.com/3k3Yry2V
Happy to share how this model works. There's a lot of subtleties to it.
They understand my use of old school font/letter. Otherwise to a cold audience (like yourself) it's definitely cringe.
I wouldn’t be surprised that he posted that page here to understand how he can create a page more appropriate for colder audience or someone very early in the conversion funnel.
Which I actually break-even on and even lose money on (even though it took me a year and a half to write). I break-even on the front-end and monetize via the physical monthly newsletter on the backend.
The people who get that page have just purchased my book Antinet Zettelkasten. It's an upsell essentially.
People don't subscribe to the newsletter because they want the newsletter; they subscribe because they want the free gifts. And they stick around through another special mechanism I don't even advertise on the backend. Again, subtleties.
His revenue is just rich people forgetting what they subscribed to. Yeah it makes you some money but this is providing no value. Zero. Zilch. Nada. And that means you're not growing this.