Perhaps note that only 12% of Americans eat 50% of the beef. That group is men between 50-66 years old.
The remaining half is spread among the other 88%. Convince that 12%, or let them age out, and half the problem goes away.
[0] https://phys.org/news/2023-08-mere-americans-nation-beef-sig...
Edit: Fixed link — Thx myshpa! (still looks truncated, but seems to work now)