Are apple prices insanely higher compared to other brands offering exactly same product? Not sure about East Africa, but quick check for South Africa shows that Toyota RAV4 (+30%)[1] or PS5 (+23%)[2] prices are adjusted up from the US counterparts.
[1]https://www.cars.co.za/newcars/Toyota/RAV4/
[2]https://cacellular.co.za/product/playstation-5-disc-version-...