Hacker News Reader

Unity's site is all about real-time development, visualizations and things of that nature, not game development. Did they recently rebrand or has it always been this way? Could this have something to do with the perceived downfall? Are they now just targeting a different audience?

View on HN

They are trying to compete with Unreal. It really is "monkey see, monkey do". They see Unreal develop tech for movies and TV, they buy Weta Digital. They see Unreal advertise tools for visualization, architecture etc., they do the same.

They've been trying hard to expand their userbase beyond games.

And as a result, losing focus on the needs of game developers.

Reply on news.ycombinator.com