Except it won't be.
Media is turning from a product into a service.
The personalization impact of AI on media is going to be more profitable for the surviving media companies than static media ever was.
You'll still have many of the roles currently in media, but the work will shift from creating a singular static media product to creating a media framework that's further extended by AI products.
People have turned out to have rather binary thinking on the topic. Everything is cast as either human or AI, with relatively little consideration for the much more likely scenario where it's both in nuanced applications.
We're nowhere near saturation in meeting demand for most things as much as we are constrained in supply which tempers and limits demand. AI supplementing human labor is going to result in much more tailored product offerings at similar costs, not the same offerings at lower costs.
And any companies that invest in the latter instead of the former are going to be losing market share to those who do the opposite.
I really hope people stop trying to forecast the future of disruption against the context of the status quo, and instead better recognize the ways that the status quo is going to be changing alongside that disruption.