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The number of downloads or installs is not equal to the number of purchases, and can be quite a lot larger, particularly for a game with a free demo, steam refund "trial" shenanigans, pirated copies, etc.

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and depending on how unity does track an install, hardware changes

Or possibly reinstalls, or even something like the user hitting the "generate new ad ID" button. Do they clarify such situations?

On mobile, theoretically each new APK - every new update to the game - could count as a new install.

I don't think they're that crazy, but I wouldn't be surprised if JRR didn't even think that far.

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