Mobile users put up with even directly "pay to win" mechanics and blatant gacha bullshit. They seem unwilling or unable, for whatever reason, to even conceive of a different paradigm. "Mobile gaming", read mobile unregulated casinos where you can never withdraw, are the biggest and most profitable gaming sector.

Don't worry, companies like EA are looking at that market, licking their chops, and continue to try and push such concepts as gacha into what used to be perfectly fine video games, and plenty of consumers eat up any excuse just so they don't have to go a year without the exact same videogame as last year but worse.

Unity merged with an ad network last year.

The engine now exists as a vehicle to show more ads, since that’s the primary revenue source of the company.