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It is bad phrasing, I think they meant each month you need to pay X for the installs of the month. You pay only once per install.

Also what is an install? Why not go with "user", someone installing the game 5 times is gonna cost 1$?

Terrible communication all around form Unity.

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Not just "what is an install?" but "how do they detect installs?" Does every Unity game have always-online DRM included now? Will pirates count, so Unity demands a share of money you didn't make? If you give out an open beta to the public, do those development versions count as installs?

Unsurprisingly, the FAQ does not answer much.

Or what about games made on previous version of the engine? They certainly didn't include a phone home to Unity but still according to the pricing on January 1st any new installs of old games is going to have a cost at that point...

Web Games? So every single person that open the web page is going to cost me 0.20$?

>So every single person that open the web page is going to cost me 0.20$?

That's what they're saying, "each time a qualifying game or app is downloaded by an end user". And they have an incentive to count multiple downloads as multiple "installs".

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