The writing was on the wall then. These “pricing upgrades” today are designed to drive more adoption of Unity’s ad network. Popular free games will have to start showing ads via Unity to pay for the new runtime distribution fee.
This has made +10 years of high-quality, unforgettable, GOTY games made in Unity to not have the logo, while all the humble, low-quality, full of free-asset-store assets, practice projects of newbies, show the Unity logo first and foremost.
Literally attaching your brand recognition to the projects exactly opposite of the ones you want your brand to be recognized with.