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China in general seems to really like the concept of superapps, so it coming out into the physical domain seems like the next logical step.

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Interesting take on why super-apps continuously fail in the west: https://www.youtube.com/watch?v=8G6RDzPadLQ

Asians are already using TikTok Shop like crazy to sell reps (replica merch). I get dozens of live feeds which are clearly being made by the factories themselves to sell their knock-off Guccis etc.

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