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Maybe it's not a business case. But respecting your customers is at least a possible business strategy.

I only have the highest respect for all my customers. Using an email capture tactic is not disrespect.

It's impossible to close this popup on my macbook, because the close button is so tiny it gets covered by the scroll bar.

Super annoying.

degrading the experience for your existing customers in order to gain new customers is the very definition of disrespect.

how much value do you actually get from those customers who are willing to sign up for your email newsletter before they even read any content on your site?

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