Needing gamification to exercise is sub optimal, but it's not that bad compared to just exercising less, which is the alternative.
The gamification aspect was really good for me to get off the couch and actually do something but now that I have good habits going I naturally enjoy the extra walk/yard work/gym workout. I don't really pay that much attention to my daily goals anymore, but if I look down and it's 4 PM and I see that I'm a bit short on today's exercise goal, I might consider taking the dog for a second walk or making an unplanned trip to the gym. It's not the end of the world if I don't make it, but it's pretty cool when the month ends and I get the "you hit your exercise goal every day for august" notification.