The New Clubhouse
blog.clubhouse.com
blog.clubhouse.com
> To picture a Chat, imagine if your group texts and your Instagram Stories met at the park, talked for hours, became best friends and fell in love. 9 months later, they gave birth to a new way of keeping in touch – one that lets you hear your friends’ voices, meet their friends, and spend less time typing. If “social messaging” were a thing, that’s what it would be.
Wow.
This is the most common social media for people under 40 in the US, very self evident if you have a social group of all ages and have used all major apps.
Plus, unless you're a superb on the spot thinker or on a rip that day, it can be hard to express longer thoughts in one shot and having to rerecord is also not appealing. With text, you can edit it easily.
I assume this is done quite deliberately and it's easy to imagine how marketing ends up here. Greg and a few more guys are still there on the receiving end, no need to complain about being unrepresented.
(using "girls"/"guys" because that's definitely what they're going for)
It’s also incredibly refreshing to see marketing for “personal chats with friends” combined with not a single mention of outdated fads like “privacy” and “encryption”. This leaves the door open for data collection of intimate relationships – an underrepresented data source in todays ad targeting frameworks.
You have a device which can play sound and display text, images and videos. There's only so many ways you can shuffle those things around.
Partly kidding but partly serious hehe.
Wow, they're already prepping their "our incredible journey" blog post next.
"We did it because we love this product"
That's why you're pivoting into a new one?
All the kids I know are into visual social media.
A video-only group chat might be interesting. Voice-only sounds hard to browse, skim or market.
Does it have anything to replace my Spaces use?
Clubhouse had a moment, then was overrun by cryptobros and sketchy rooms, and then Spaces waltzed in and with it's larger graph in place already, ate it. The market for annoying voice chat rooms wasn't that large to begin with and once the hype died down (oh, not forgetting Clubhouse's large delay on Android app, which was a bit too long and lost a ton of users), it was a shell of itself and no one talks about it / or on it, anymore.
They're trying to pivot/expand into something else, because what else can they do, but it's a whatever meh now.