Lockheed Martin has been selling its trademark to apparel retailers

nytimes.com

15 points·bookofjoe··9 comments

This isn't really accurate. This was covered here before. There is a South Korean trend of wearing random western logos on clothes, and so some company got a license from LM to do it (which is the weirdest part, that they didn't just copy it). It has nothing to do with LM entering the streetwear business.

If they were manufacturing clothes, with their pricing models for government contracts along with their overhead, hoodies would cost 2 grand and ball caps would go for $100.

Seems the article is accurate, then.

And is it actually weird they didn't just copy the logo? I assume South Korea has robust trademark law enforcement.

You might be surprised to learn that Caterpillar-branded merchandise is a prestige brand around the world.

In 2022 the various Cat licensors sold 3 billion dollars worth of products.

https://www.caterpillar.com/en/brands/cat/licensing.html

Maybe LM wants some of that gravy train?

https://archive.ph/kCu3z

Direct link to the clothing: https://lockheedmartinapparel.co.kr/

Baggy pants, knit caps, and hoodies. All modeled by serious looking young adults with the Lockheed Martin logo on the front or back.

Man, look at those pictures. Fashion is so vapid.

Are they an arms dealer or an arms manufacturer?

Yes.

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