> And the takeaway is to make sure your cofounders are OK with this first.

Let's not forget the employees who will actually plan and build the features. I've seen not one of these deliverables fail because executives forgot to tell their team in time. Or, in fact, tell at all.

It's easy to get overwhelmed with all the white lies and forget some, I expect. It will damage relationships and employee morale. The white lies are not free.