Maybe it's a long term strategy - get everyone on your SaaS platforms and then, once everyone is dependent on you, start picking winners.

Or just keep raising the bar and watch people go crazy because you already have something like 1% of all the money ever printed. Why? For the sheer cruelty of it, seems to be a good answer.

A lot of decisions being made at the moment seem to be 'we could be empathetic and kind but where's the fun in that, lets rinse them out like rags' type of decisions.

They focused on growth before. Growth phase and then greed phase is very common in this industry, you start out offering everything for free to grow, then you remove the free offering and force people to pay to stay with you, that is the greed phase.

With diminishing access to venture capital we see companies go to the greed phase faster than usual.