Would anyone ever sign up for a fucking newsletter from the first god damn second they open a website? Why do they do this? What kind of a stupid purpose does it have other than annoying users?
Not entirely sure how it works, but I assume sending newsletters to that causes some automatic sanctions for the company that are a massive headache to resolve.
This is if the domain (company.com) is managed by Google.
"Perfection is achieved... when there is nothing left to take away"
In this case, however, a pop-up on your own site costs nothing. In fact, removing it incurs costs in development time, even if it's a simple line delete.
So, I am 100% sure no marketer would ever push for removing it, unless end-users specifically tell them that they are not going to use the site because of the pop-up. The likelihood that they realize that on their own is next to zero because of the difficulties in retention analysis to catch this.
Again, only my experience at past employers, but in a lot of cases the developers don't get heard when making these suggestions.
Regardless, the number of people who use the internet and who actively block JS by default is a fraction of 1%.
I think your questioning probably requires a certain level of care, thought, and ability to form a response that isn’t necessarily indicative of whether someone cares to whatever degree. Someone can say, “Oh, I don’t care” and still experience annoyance indicating that they do actually care.
I also think 50% is way too low a bar to claim a class of people does or doesn’t do sometbing like “caring”. If 60% of people “don’t care” and the it’s a really big deal for people who do, it doesn’t seem like a claim that “such people don’t care” is the truth.
> ask
No. Don't ask. Show them. Just install uBlock Origin and see how they react. Show them a better world.
They start caring when they use another computer that doesn't block popups.
You say you've installed ublock origin for people? Lovely - go back a month later and remove it, then see how much they care.
People don't care when they think they have no chance to get something, but they do care when something they have is taken away.
Many people don't care about the results of a lottery for a car, but take away those same peoples $1 for a ticket, and suddenly they are very interested in the result.
Your experience matches reality: since you're only executing the first half of the experiment, you don't see any results. The reality is that the results only show up if you complete the experiment.
I'd never do that to anyone.
In the end it doesn't matter if they care or not. We care. We think it's the right thing. So we install it again for their benefit. Because we care about them.
So I don't see it as patronizing them at all. I see it as leadership. I'm putting my reputation on the line. People trust me with all this computer stuff, if I screw things up they won't trust me anymore. So I make it my responsibility to ensure it works and that they will like it, even though they "don't care". For example, on these shared computers I don't turn it up to the point it breaks pages. I know how to deal with those breakages, they don't. So I ensure they never have to.
That's probably the reason why even the people in the marketing department of my last tech lead gig run adblockers on their Macs. They used to not do that but as one of them recently told me "the internet has turned to shit". I had the feeling the irony of the situation was not lost on him, but he was unable to verbalize it.
I also recall a company where the IT just rolled out an adblocker one day (in 2018 or so) to about a 1000 seats and it was the talk of the week in the cafeteria because the internet had become sooo much better.
Sure, these are individual experiences with little statistical value. They confirm my bias that people, given a choice, would like to see less ads. Most of them don't know they have a choice beyond "seeing ads" and "not using the internet", so they submit. Show them more choices and they gladly chose less ads.
"Users don't mind" is nothing but adtech propaganda.