You make an awful lot of assumptions about how others would act. I definitely wouldn't eat at the second restaurant, because they'd be scumbags for ripping off the first restaurant and I wouldn't want to support them.
Exclusivity is not a license to, nor a justification for, outright copying.
Right, so if I built an Augusta National for the public, I'd be considered a scumbag.
Have you not heard of a closed beta? Also, like I mentioned elsewhere, exclusivity is not a license to rip off.
@54mf: What if the restaurant in question told you that the reason for excluding you wasn't a "closed beta" but rather that you aren't witty or intelligent enough?
54mf: It's not a closed beta though, It's a closed network.
Do you also refuse to use Linux because Linus Torvalds is a scumbag who ripped off AT&T?