They might, on the basis of it being an open unencumbered ISA that will see a lot of investment from parties trying to get rid of Intel/ARM dependencies.

Think of it a bit like what happened to JS. Being the open language the web runs, it saw immense competition from multiple particles and today we have a what should be a shitty dynamically typed prototype based scripting language outperform and outoptimize the likes of Java with its static classes and types in some scenarios.