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In the US, Zelle vs. Venmo is comparable to debit card vs. credit card. With Zelle/debit, you're basically mailing cash - it might get lost in transit, your money is gone right away. With Venmo/credit, there's a middleman with a big pile of cash that assumes the risk of money being in-flight, and usually eats fraud/errors as a cost of doing business in exchange for selling data about your spending to advertisers.

This exactly. And this is the reason that Venmo or Paypal need to charge fees for commercial transactions, because they're providing a service. What bugs me is that Zelle seems to be marketed as equivalent to those other digital payment platforms, but in reality it's very different.

It's not a front end for ACH. If it were ultimately ACH based, reversals would be no big deal. It'd be business as usual.

Yes