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I don't know how movoxx works, but I can say I always get a really uneasy feeling when I think about my phone number being close to an advertiser's database. Even if they give you the ads and they never see the numbers, as your customer I can't be sure of that, and it would make me unhappy.

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I see what you're saying. From my first few emails with them, I have learned that they have an API for ad placement so I think all ads would be handled on my end. They did say they have a free SMS gateway though, which would obviously open up my phone number database to them, which would fall in line with your concerns...

What are you using now for your SMS gateway? I think the easiest way is to have the user choose their service provider when they provide their phone number and then you can send an email to phoneno@serviceprovider.com or whatever the text message email address is for their provider. I'm pretty sure that's free and easy to do. That way you could also use an email marketing platform and just make your ads tiny enough to fit in a text message.

I'm using the exact system you just mentioned. What email marketing platform would you recommend if any?

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