For me, Procreate is a killer app. It's the reason I bought my iPad. IMHO, the $450 or so that it costs to get an iPad + Pencil + Procreate is well worth it.
I don't understand how they can make something as good as Procreate and sell it for $15.
Existing users will buy the new app. But will new users need to buy both, or only this one?
At $15, just about every Apple Pencil owner buys it. The one app basically justifies the existence of the Pencil. If it was a subscription, it'd have vastly fewer users. And Pencil sales would probably be a fair bit lower, too.
And, yes, I'd never buy a subscription because it's just not a daily driver application (for me).
They get [kids] on the brushes and other DLC add-ons.
Because they knew it was that good. They also had first mover advantage. They probably said, "Well, if even 1% of everyone with an iPad buys our app…" and actually knew that would happen. They rock.
TFA: Available November 22
On first view of the website, I read that as November '22, so I thought I was late to the party. After reading your "at release" I see it is Nov 22, (assuming 2023) at this point.
Am I over thinking this could be clearer?