For us, every single one of the logos we display on https://retool.com has a committed contract with Retool where they agreed to display their logo. (Generally our champion does need to go ask a VP; in return we offer a discount.) 100% of the logos that we show pay us more than $50k a year. (80% of them pay us more than $100k a year, and some % of them pay us more than $1M a year, hah.) We wouldn't want to display their logo otherwise! (Since it'd be misleading, but also because it'd be problematic — if say — Taco Bell engineer came and asked us who exactly is using Retool at Taco Bell.)

(Founder at Retool here.)