Why are adverts so loud? [video]

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2 pointsjohncole2 comments

Advert loudness should match the sound levels of the main program.

People yelling at me will immediately cause me to mute the channel. If I happen to be watching time-shifted programs, I will automatically fast-forward through the ads.

So, extra loud adverts will always backfire on the advertiser where I'm concerned. I will find a way to avoid them wherever possible.

Same. I try to mute all the ads, especially if they're loud. It doesn't make sense to stand out from the content in my view.

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