What I think will happen is that more companies will come to the realization it's in their best interest to open their giant models. The cost of training all those giant models is already a sunk cost. If there's no profit to be made by keeping a model proprietary, why not open it to gain or avoid losing mind-share, and to mess with competitors' plans?
First, it was LLaMA, with up to 65B params, opened against Meta's wishes. Then, it was LLaMA 2, with up to 70B params, opened by Meta on purpose, to mess with Google's and Microsoft/OpenAI's plans. Now, it's Falcon 180B. Like you, I'm wondering, what comes next?