Fake reviews – will the FTC's new rules fix the problem?

I was solicited to improve an Amazon review in exchange for a partial refund. I refused. They tried again and I told them I would reduce the review by a star for each additional email. I forwarded the interaction to Amazon, and they did nothing.

The people doing the wrong should be the ones held responsible, at least at first. Saying that fake reviewers are not responsible for the problems they create is wrong. If you want to accuse Amazon of fraud-by-proxy that's one thing but even then by definition Amazon isn't the big problem to hold accountable.

And to their own point fake reviews are obviously not an impactful problem, if you want the free market to incentivize a solution then there's clear runway for the problem to worsen. Criminalizing ownership of a marketplace isn't going to shorten that runway it's just going to deny new entrants and further entrench Amazon and further isolate them from the free market, protecting this alleged malicious actor.

I really don’t see how a plan without international reach has any chance of being effective.