A new modern look for the Android brand

A blog post by the "director of Android consumer brand management".

This has to be one of the bullshittiest jobs in existence. A more accurate description would be "director of changing things around". Think about it, people with job descriptions like this can't afford to NOT make changes. If a new one comes in and his first order of action is to say "I think theb logo is just fine, there's no reason to change it", his income is in trouble. The only way to keep his job is to change things around and hope he doesn't fuck up too much.

I wonder how many millions of dollars Google spent to rediscover the value in capitalising proper nouns. :)

I wonder how much the people behind this change got paid, essentially to just make the little android man a little fatter and to change the "n" up a bit.

I tried to guess which direction they'd go before opening the link. I guessed: Helvetica logo, flatter design (it's already flat, so maybe removing the little android character and going for something abstract like a triangle).

I was actually pleased to be wrong. I felt the flat logo craze had already worn out its welcome by 2016, so it's nice to think that maybe we can all have pretty logos again soon.

(I'll give myself half a point for Helvetica. It's not that exact font, but it's a move in that direction.)

I'm reading "— and it’s also a lot of fun, too." and picturing the stony-faced committee meeting where they decided to write that.

> A new modern look for the Android brand

Impressive. Why fix bugs (status message obscuring input field in Messages), when you can change the logo. /s

Day in the life of a logo designer: bust out Microsoft Word, pick a font, leave the text color set to “Automatic” and you’re good to go!

Android is a corporate brand and not consumer brand

edit: I do not buy Android license in a way that I would buy MS Windows when I build my PC, mobile manufacturer does. Pixel phones are their consumer brand not Android

So the Android figure is now Mona the Octocat, essentially?