Return To Office in early 2023 caused many people hired during the pandemic to uproot their family and move closer to their assigned office.

Some of these folks are now being told that the office they moved closer to is not a “Hub” for their organization and that they now need to Relocate To Hub.

Most engineering teams will not be colocated even after this relocation as there a multiple hubs.

There is a strong belief that Amazon will have a 5 days in office policy starting after the holidays and further Relocate To Team initiatives. The delay is to mitigate the risk of attrition affecting Peak and to get people to move before they’re told they need to be in the office 5 days (sunk cost).

A textbook lesson in how to boil a frog courtesy of McKinsey. Hopefully customers enjoy the taste of boiled frogs.