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Pretty vague announcement, I find it hard to believe 37 signals will stray too far from the SaaS cash cow they arguably helped to create with basecamp..

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OTOH, the founders probably have enough cash now that they can comfortably launch side-projects that doesn’t require subscriptions.

Right? That they pinoeered the current meta should be more indicative that they are ready to move from it than stay on it forever.

Good for them I guess, I do hope we see more custom artisan software out there and less VC SaaS milkcows

How much of that is just "contrarian as a marketing tactic"?

IMHO, all of it. The real winner is whoever they bought "Once.com" from, good for that person =)

Sadly it works and here we're talking about it.

But yeah I agree

It's exactly that. Jason and DHH have built their entire personal brands on contrarianism. It works for them, but at a certain point it feels inauthentic.

It's 100% not authentic. I have worked directly with one of the two you mentioned and it was an awful experience. The way they treated people around them (both people they knew personally and people at the company I worked with them at) was awful. Based on my experience with them I have never used another 37 signals product.

Yes it feels a bit ironic coming from a pure SaaS company (Basecamp and Hey).

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