He wants to provide a free service, which he is not obligated to do and costs money for him to do, for individuals to check their email. He never intended for bots to check a billion emails, and obviously doesn't want to pay for that.
That should be respected, and people failing to respect it is why we see the destruction of the open web with things like remote attestation as the only way forward.
Complaints like "but the open web" or "but my exotic browser" are honestly worth nothing against a potential solution for a real, pressing issue like spam requests and bots - if we want to keep the nice things we better start coming up with alternative solutions to the real problem, because corporations will decide the future for us if we don't. Ignoring it will not work out for us.