Promotional materials alienate and offend people

It was a comical github issue related to @shanley basically accusing @csanz and @rekatz of @gklst of sexism.

Someone has put a screenshot of the github issue here: http://imgur.com/a/cfblx#7

Geeklist has since issued an apology: http://gklst.tumblr.com/post/19734620901/geeklist-and-a-publ...

404'd for me. "jennifer" seems no longer to be a member of "geeklist".

probable context here: http://storify.com/charlesarthur/oh-hai-sexism

It seems all a startup has to do these days to get media attention is do something sexist...

In all seriousness, there have been many of these lately. It's a positive sign. But if startup was looking to get our name out, this seems like a sure fire way. At least everyone would know our name.

What was this? looks like geeklist hushed it up quick-like.

Summary: Some guys allegedly used a video as marketing material but didn't fully own up to it. Woman took offense to what she considered to be sexist material and responded through Twitter in a manner that the guys viewed as unprofessional and unmerited. The guys took offense to her manner of communication and tone of communication. Co-founders kept it civil but didn't resolve the issue and dug themselves deeper into a hole. Some peanut gallery comments added in didn't help.

as the link appears to be taken down, can someone explain the context?

404, what was there?