I realize. Which is why I am puzzled by the acquisition of a retailer. What I mean by that is that a retailer that has such financial backing can destroy the watch luxury retail market.
These games have hurt the brand, and Rolex is changing the game by buying a luxury retail chain that will likely specialize in getting the right watch to the right person and cut the gray market guys out. That along with their new secondary market for pre-owned Rolexs. It’s a brave move, and a lot of third party “investors” will likely lose a good deal of paper profits when the prices stabilize.
There is always going to be space for luxury watch dealers, especially since they’re often based on long term relationships and sometimes the place that sold you a Swiss watch also sold you your wife’s (or husband’s) wedding ring.