Long form content which is artificially long, because of what platform rewards. Those videos cold easily be 2min long or less, but how would they justify placing a 30s ads before it? Also - majority of streaming takes place on mobile.
Short format is straight to the point and what Internet needs. No one has time to go through 10min of clickbaity spam chopped by sh*y YouTube ads.
The issue is that platforms are also forcing these reductive, drain-circling usage patterns motivated by competition and profitability, but it especially sucks when you do it to a well-established user base. Especially since it’s the easiest thing in the world to just let users decide if they want shorts or not.
You are in your right to think that long form videos are bloated click bait. I’m in mine to think that shorts are predominantly attention deficit trivialities for memes, influencer trash, and also clickbait. What sucks is that I can’t get away from shorts, and worse than that, shorts circumvent YouTube’s neutered, paltry search and recommendation algos and are constantly pushing even lower quality and uninteresting if not completely irrelevant (and sometimes inappropriate) rubbish higher than things I’m actually looking for.
You at least can go to TikTok. I will have to wait until a critical mass of my favorite content creators migrate to a less shitty platform.
I would strongly disagree.
Short form encourages TikTok style click-bait/outrage-farming content.
I much prefer the much more thoughtful longer content you do find on Youtube.
I think that's the important bit.
Long form content that is artifically long does exist (see the trend of making videos exactly 10 mins or longer to maximise ad revenue).
But on the other end of the spectrum some of the best content I've watched on YouTube have had longer runtimes than some movies.
For every thousand click-baity creators on video platforms there are always a handful of people producing truly thoughtful, interesting content.