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long story short, if media is your business, and media is changing, you'd best change with it because its not going to wait around for you.

seems like common sense, but i guess when you get to be old and venerable you also acquire a stance of complacency. no one is invulnerable however. seth should have reminded nytimes of their mortality about five years ago.

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All businesses need to embrace change. But too often people forget that change is a mindset belonging to individual people and that it therefore needs to be constantly re-rooted in the organization to actually stay relevant. If your organization doesn't remember to embrace change (document your practices!), if it doesn't constantly re-roots itself with regard to change (challenge the way you embrace change), it will become obsolete.

Regards,

WarTheatre

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