See this thread on twitter for reports: https://nitter.net/jackerhack/status/1632029845642412033, https://nitter.net/jackerhack/status/1630636510994378752
Using Cheq, you can keep your bank account plus mobile number secret. Everyday small value transactions can also be consolidated separately from your main bank account.
I don't think anyone is selling data in the UPI ecosystem but if they are, that's a very short-sighted strategy to make money for sure.